About Us

At Underwear Nation, we love underwear. We love men in underwear. And we have created a men’s underwear destination for underwear lovers that share our obsession. Learn more about us.

Founding the Underwear Nation

The Premier Men’s Underwear Destination

Since its inception in April of 2011, Underwear Nation has become the premier men’s underwear destination online. The Nation launched primarily as a Men’s Underwear Club. Its Undie Gurus hand-select the best skiviez for it’s Citizen members so that their top drawers are always stocked with underwear that meets strict comfort, fit and design standards.

The Cocksox Ahoy Trunk

We set out to launch a new experience for men’s underwear lovers. At Underwear Nation we wanted to re-imagine the tired underwear shopping environment. Our guests are introduced to the hottest styles curated from designers around the globe through unique editorial content and a truly customer-focused retail experience.

The company recently expanded its men’s retail experience to include a digital storefront including favorite designers like Rufskin, Gregg Homme, 2EROS, Supawear, Cocksox, Timoteo, CellBlock 13, and N2N Bodywear.

Underwear Nation’s original editorial content includes a monthly Issue that features the hottest underwear and sportswear hitting its virtual shelves worn by some of the hottest underwear models in the industry.

The Underwear Models

The Hottest Guys Hailing from the Midwest

Underwear Nation features some of the hottest models from around the Midwest that show off the amazing underwear our designers create. Make sure to check out our amazing talent across our digital look book.

If you think you’ve got a great look with your pants off, apply to become a model for Underwear Nation.

The Founding Fathers

Signers of the Declaration of Underwear Independence

Todd: Your Fearless Leader

There are some universal facts about Todd: he loves ice cream, 80’s rock music and playing golf. His ice cream bill last summer added up to a whopping $720! He is a 12 handicap on the golf course and loves singing Heart. Prior to founding Underwear Nation, Todd was a marketing communications consultant specializing in brand strategy and design. Todd holds his MBA from the Wisconsin School of Business.

The point at which he became obsessed with undies: When he pulled his first Universal Gear catalog off the drugstore shelf


Jerrad: The Talent Monster

Jerrad has always had an unhealthy addiction to multi-tasking which has lead him to pursue myriad careers. He celebrated a ten year career as a professional dancer at Disneyland, on cruise ships and in music videos. Look for him in Taylor Swift’s “Love Story”. In addition to founding Underwear Nation, Jerrad has run a successful photography studio and The Matthew Agency, the premier model and talent agency in his hometown of Grand Rapids, Michigan.

The point at which he became obsessed with men in undies: When he picked up his first Abercrombie catalog

If you are interested in chatting up the founders, contact us.

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